Airlines, just like any other type of company, like to advertise their services as a way of winning business. This includes commercials on television and radio, print display ads in magazines, newspapers, and on billboards, in-flight magazines, and home pages on the Internet. Airline marketing personnel write ad copy, create slogans and logos, and create marketing schemes and special offers. They also buy ad space and radio or television time slots, and attempt to attract new accounts.
The airline industry is very competitive and gets very creative in its marketing. Working as a marketer in this industry can be fun. Also, there are travel benefits associated with this job.
The marketing world is very competitive and can be a high-stress environment. Marketing jobs often require timely and effective decision-making. Some airline marketing positions require that staff dress somewhat formally, though this can vary within the industry.
Marketing employees usually have previous experience in advertising, the ability to work under deadlines, good writing skills, are creative, and some aptitude with numbers. Because marketing is a team effort, the ability to work well with others is essential.
Many marketing positions require at least a bachelor’s degree in marketing, communications, advertising, or public relations. In addition, up to two year’s marketing experience in the aviation industry may be required.
Marketing positions generally include some on-the-job training but candidates are expected to already have a solid foundation of marketing experience and/or training.
Marketing Salaries and Benefits
Advertising and Promotions Managers: $32.00 hourly, $66,560 annual (http://online.onetcenter.org/link/summary/11-2011.00)
Benefits usually include paid vacation, dental and life insurance, sick leave, retirement plan, free or reduced airfare for employees and immediate family members.